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And Now For Something Completely Different

Posted by houstoncollector on March 8, 2009

As many of you may know, I’ve spent most of the last four and a half years working part time for a video game website, Gaming Trend.  This last week, THQ held a preview event for their upcoming wrestling game, WWE Legends of Wrestlemania.   This is generally considered a business trip for press, although it generally does come with some perks, including (in this case), dinner, a hotel stay, and as a special treat, a showing of The Wrestler, which was a very good movie.  Also, as a standard course of business, we get review copies of the games.  

All of this, much as is the case with sports cards, comes out of the company’s PR budget, for the simple reason that it is cheaper to fly out 10-15 writers at $1,000 or so each, or send out 30 boxes of product at $100 each than it is to pay for one (or more) magazine ads for one or two months.  Also, website writers, just with bloggers, reach different audiences than traditional written media, so there’s another reason for both gaming and sports card companies to go this route.

However, to get back on track, we were watching a demo of the game, focusing on Hulk Hogan vs. Sgt. Slaughter from 1991 (or 1990, I can’t recall), when the door starts shaking, and we hear this voice calling out for Hogan.  A moment later, the door opens….and in walks WWE Hall of Famer Sgt. Slaughter, in all his glory.  This was a huge treat for us, as we got to not only see him help demo the game, including watching him play a video game for the first time ever, but also were able to sit with him at lunch and basically talk wrestling with him for an hour plus.  We then got to get autographs, which was just insanely cool.  I still have the preview to write, and since it’s a part of my life also, I’ll link it here when it goes up for those of you who are interested.  

Next up, in that vein, is a trip to Wrestlemania 25 in Houston, also thanks to THQ, which is going to be about the coolest thing I’ve ever gotten a chance to do, including two trips to E3.  I’ll scan the autograph tonight, and link it here for you guys to drool over. 😉

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3 Responses to “And Now For Something Completely Different”

  1. offy said

    Wow, when I worked for THQ on a WWE licensed game they wouldn’t even fly us into Wrestlemania to promote the game at the fan fest. Maybe they’ve gotten a clue since then. Enjoy the trip!

  2. houstoncollector said

    When was this? Granted, they may only fly in the senior designers to Mania too, I don’t know.

  3. offy said

    It was 2002 and we were an online game that THQ didn’t really know how to (or want to commit to) promote. To be fair, they did fly people out the previous year.

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